Uwarunkowania zrównoważonego rozwoju organizacji

Z wprowadzenia: "Zrównoważony rozwój organizacji, oprócz tworzenia przewag rynkowych, wymaga obecnie dostrzegania wzajemnego wpływu całego spektrum otoczenia, szczególnie w aspekcie społecznym. Organizacje odpowiedzialne dbają o środowisko w którym działają i doceniają pracowników, dzięki czemu odpowiednio zarządzając ich wiedzą, potrafi ą wprowadzać innowacje pochodzące nie tylko z zewnątrz, lecz także wypływające z kreatywności osób w nich zatrudnionych. Wykorzystując specyfikę komunikacji marketingowej nowego pokolenia pracowników i klientów, firmy kładą nacisk na szkolenia menadżerów oraz zapewniają dogodne warunki pracy, m.in. matkom dzielącym obowiązki zawodowe z wychowywaniem dzieci. Niniejsza publikacja stara się przybliżyć czytelnikom, jak umiejętnie wykorzystać wspominane uwarunkowania w celu przyspieszenia zrównoważonego rozwoju organizacji."(...

Analýza vnímání spotřebitelských práv generací Y

Protection of consumer rights is an inseparable part of any government policy. Consumer's rights and their perception by individual subjects are the factor which can influence company business strategy in a substantial way. Sometimes it is possible to get an impression that protection of consumer rights is felt more like a brake than an engine of mutual relations between the entrepreneurs and consumers. Consumers are better informed about products, their quality and characteristics and also about problems of products on the market. It is getting harder to hide from the consumer everything which was not a problem 10 or 15 years ago. At the same time permanent pressure on a product price, while keeping their quality and services, makes producers take costly measures which cause, together with continuously growing cost of fuel, that many producers left their existing manufacturing centres and moved towards East. If this was the right measure only future will show. Consumer rights and their perception by consumers, being an important component influencing purchase and sales behaviour of particular participants of market relations, are a fact which can be scarcely discussed about. The level of perception in case of consumer rights is, of course, changing with experience, age and education as well as purchasing preferences of consumers. The aim of this contribution is to present results of a survey focused on analysis of consumer rights perception in a chosen group of respondents. The target group became so called Generation Y, which is a group of respondents about 18 to 26 years old, with necessary intellectual background, expected high level of information technology awareness and ability to learn quickly and react to new inputs. It is possible to find a different kind of surveys about consumer's area but they are usually regarding perception of brands, products, satisfaction with environment etc. Orientation on perception of consumer rights has not been applied yet. Marketing experts, bank institutions, PR managers and employment agencies are all interested in the subject target group called "GY". It is regarded as a progressively developing and actively reacting group of potential customers and their favour is worth fighting for

Management Tomáše Bati na příkladu sociální politiky jeho firmy

Import 20/04/2006Prezenční výpůjčkaVŠB - Technická univerzita Ostrava. Ekonomická fakult

Analysis of perception of consumer's rights by the Y generation

Protection of consumer rights is an inseparable part of any government policy. Consumer's rights and their perception by individual subjects are the factor which can influence company business strategy in a substantial way. Sometimes it is possible to get an impression that protec- tion of consumer rights is felt more like a brake than an engine of mutual relations between the entrepreneurs and consumers. Consumers are better informed about products, their quality and characteristics and also about problems of products on the market. It is getting harder to hide from the consumer everything which was not a problem 10 or 15 years ago. At the same time permanent pressure on a product price, while keeping their quality and services, makes producers take costly measures which cause, together with continuously growing cost of fuel, that many producers left their existing manufacturing centres and moved towards East. If this was the right measure only future will show. Consumer rights and their perception by consumers, being an important component influencing purchase and sales behaviour of particular participants of market relations, are a fact which can be scarcely discussed about. The level of perception in case of consumer rights is, of course, changing with experience, age and education as well as purchasing preferences of consumers. The aim of this contribution is to present results of a survey focused on analysis of consumer rights perception in a chosen group of respondents. The target group became so called Gene- ration Y, which is a group of respondents about 18 to 26 years old, with necessary intellectual background, expected high level of information technology awareness and ability to learn quickly and react to new inputs. It is possible to find a different kind of surveys about consumer's area but they are usually regar- ding perception of brands, products, satisfaction with environment etc. Orientation on perception of consumer rights has not been applied yet. Marketing experts, bank institutions, PR managers and employment agencies are all interested in the subject target group called "GY". It is regarded as a progressively developing and actively reacting group of potential customers and their favour is worth fighting for

Global Aspects of Social Media Perception by Y Generation in Gender Context

Influencers, You tubers, opinion leaders, social network, social media, message, hashtag, share. These words are around us. We have become international, now we are a global country that cannot influence many aspects. The present generation cannot imagine life without social networks. The research focus on intergenerational comparison of the perception of social networks. We aim our attention at gender factor in Y generation. Generation Y, is the demographic group following Generation X. This generation as known as internet generation (iGen), Net generation or Generation 9/11. Generations Y are mostly baby boomers, children born in post-war years. It is generation who have used Information and Communication Technologies (ICT) since childhood. The aim of submitted paper is found out answers to two questions and confirm or reject the hypotheses. Two questions are how long have respondents spent time on the Internet? And what they use social networks? We have set a null hypothesis and its alternative. Null hypothesis is gender factor affects the perception of social networks. Alternative hypothesis is Gender factor does not affect the perception of social networks. We used to confirm or reject the hypothesis Chi – Square test via MS Excel. We expect gender factor affects the social networks